As brands prepare their holiday marketing plans for the second half of 2026, Pinterest is emerging as a platform worth serious attention. With more than 630 million monthly active users focused on shopping, the visual discovery app offers marketers a growing set of tools to connect with audiences actively searching for products and inspiration.
Leveraging Trends and Search Tools
Pinterest’s Trends tool has matured significantly, giving marketers visibility into seasonal and shopping-related search patterns, along with the ability to filter by demographic and keyword. Pairing this with Pinterest’s native search function—which lets users browse by Pins, profiles, products, and boards—can help brands spot rising influencers and potential partners within their niche. Rather than relying heavily on hashtags, marketers are better served by identifying the natural keywords audiences already use, since Pinterest’s algorithm increasingly favors contextual relevance over tagging.
Turning Insights Into Strategy
Once brands understand what content resonates—whether through colors, formats, or product details—they can shape a Pin strategy centered on shopping behavior and discovery-driven browsing. Timing also matters: aligning content with seasonal moments and key life events helps brands meet users at the right point in their planning process.
After launching a campaign, marketers should turn to Pinterest’s built-in analytics to track performance and refine their approach. The emphasis should stay on metrics tied to actual sales rather than vanity numbers like impressions alone.
Pinterest has also rolled out an AI-powered business assistant designed to help brands sharpen ad performance, adding another layer of support for marketers navigating the platform.
While not every business needs a Pinterest presence, the platform’s expanding discovery and shopping tools make it an increasingly valuable channel for brands looking to reach purchase-ready audiences.