Key Sentence:
- Apple has announced its new iPhone 13, which can shoot videos in “portrait mode” with a depth of field effect.
- The new cinematic mode “predicts when someone will enter the picture” and shifts focus to them, Apple says – the so-called “pull focus.”
This is the only smartphone that users can edit this effect after recording, said Apple CEO Tim Cook. However, most of the other features of the new model are incremental updates from the previous version. The event was also overshadowed by news about a new security flaw in Apple devices that could reveal users’ messages.
Apple on Monday released a security patch for a previously unknown vulnerability. That could allow attackers to access the iMessage service without users clicking on malicious links or files. The new iPhones include a faster A15 chip, a brighter screen, and up to 2.5 hours longer battery life, and come in unique colors. Including pink, blue, midnight starlight, and red.
The new iPhones will also have up to 500GB of storage, increasing the lowest available storage from the previous 64GB model to 128GB.
The statement said that Apple iPhone 13 also wanted to highlight its green credentials. Saying that the phone uses a lot of recycled materials — including antenna cables made from plastic water bottles.
It starts when shoppers hold their phones longer before upgrading. Investment firm Wedbush Securities estimates that about 250 million iPhone users have not upgraded their phones in 3.5 years. Paolo Pescatore, Analyst for PP Foresight, said many of them have not experienced modern features.
“While many will see some of the upgrades as improvements, there are millions of users who have not yet migrated to 5G. So the so-called ‘super cycle’ moment is still relevant,” he said. Shipment of smartphones worldwide. Million copies The 5G connection is only available on the iPhone 12, released last year, and the new model.
According to analyst firm IDC, Apple shipped 25.9% of all 5G phones worldwide in the second quarter of this year. Martha Pinto, Senior Research Manager at IDC, said, “The new portfolio will increase that number and strengthen Apple’s dominance in this area.”
“The fact that he wasn’t the first to bring 5G phones to market has paid off.”
Apple also released the iPhone 13 Mini, Pro, and Pro Max. The iPhone 13 Pro and Pro Max have triple cameras and what Apple calls “the most advanced camera system ever. Premium models include Super Retina XDR and ProMotion displays, which offer up to 120 Hz adaptive refresh rates.
This allows for smoother scrolling, animation, and gameplay. The iPhone 13 mini starts at €679, and the iPhone 13 starts at €779. The iPhone 13 Pro starts at €949, and the larger Pro Max costs €1049.
Apple has a reputation for innovation. But if anything happened to this introduction, that reputation would be out of date. Nothing particularly new or visionary is announced here. Instead, updates to its iPhone, Apple Watch, and iPad feel conservative, lackluster, and secure.
This is an iterative update except for the new, improved cinema camera (which honestly looks good). Even the presentation, while slick, lacks any memorable or creative moments. Rumors of more exciting updates, such as iPhones with satellite capabilities, turned out to be untrue.
“What a spectacular series of messages,” said Tim Cook of Apple, referring to products like the new iPhone 13, which look almost identical to the iPhone 12. Some have suggested that Apple stop numbering the new iPhones (13 is an unfortunate number for some) – but no such radical move has been made.
However, Apple will sell a lot of these devices – it always has. But look at marketing’s disruptive past, and it’s a pretty uninspiring start – especially from a company that likes to call itself innovative.