According to Starbucks Boss Howard Schultz, new olive oil coffee drinks are “transformative”

Howard Schultz, the interim CEO of Starbucks, told News’s Jim Cramer on Tuesday. That the company’s new range of coffee drinks with olive oil infusions could upend the market.

According to Schultz, “This is a transformational moment in the history of our business establishing a new category, a new platform. He claim that Starbucks’ new olive-oil coffee. Which he came up with after an inspiring journey to Sicily, will gradually increase the company’s revenue.

The drinks debut on Wednesday at the 25 business locations in Italy. Schultz thinks it will “make markets” in a sector impacted by squeezing customer demand. The “Oleato,” which takes its name from the Italian term for “with oil,” will arrive in the United States this spring, with California as its first stop.

In addition to olive oil coffee, Starbucks will soon offer an Oleato espresso martini in a few Italian sites, Seattle and New York.

Before his resignation as interim CEO in April, Schultz introduced a new brand of coffee. Laxman Narasimhan, the new chief executive, will take over the role; however, Schultz, 69, will continue to serve on the board and serve as an Oleato brand advocate. After completing his third term as CEO, Schultz declare. I’ll carry the Starbucks banner and the American flag all over the world for Oleato. But make no mistake, Laxman is the CEO, and there will be only one leader at Starbucks at the annual gathering on March 23. He will be the one.

Starbucks’ introduction of olive oil coffee comes as the business struggles to operate in the macroenvironment, but Schultz has remain upbeat. He mentioned that since taking over as temporary CEO, the company’s market value has increased by about $40 billion. Starbucks has, in fact, increased prices by about 5% to compensate for inflation. But according to Schultz, further increases are only sometimes anticipated.

I might be the only CEO in America who believes that there will be a soft landing. But I’m not concerned about inflation moving forward, said Schultz.

After a rise in Covid cases in China caused demand to decline, the business has experienced declining international sales. Schultz predicts that in the future, both China’s economy and global customer demand will rebound.

The weather is in our favor, said Schultz.