Moana Bikini, an Australian swimwear brand owned by body-positivity influencer Karina Irby, has sparked backlash on social media after featuring a male model in one of its latest swimwear designs
The brand shared a video on Instagram featuring Jake Young posing in a white one-piece swimsuit, priced at $130, with the caption “OBSESSED WITH THIS LOOK.” However, the move triggered negative reactions from followers, who criticized the brand for allowing a male model in women’s swimwear, accusing it of undermining women’s spaces and identity.
Social Media Backlash and User Criticism
The Instagram post quickly drew criticism from users who expressed disappointment and vowed to stop supporting the brand. Comments suggested that the brand’s portrayal was insulting to women, accusing it of letting men encroach on women’s spaces. Some users argued that the brand’s attempt to be ‘woke’ missed the mark and did not empower women. Outraged comments reflected concerns about the intrusion of men into traditionally female spaces.
Brand Owner’s Response and Model Defense
In response to the backlash, Karina Irby, the owner of Moana Bikini, defended the brand, emphasizing its commitment to body positivity and inclusivity since 2011. Irby advised critics to “calm down” and quoted Taylor Swift’s song “YOU NEED TO CALM DOWN.” The male model, Jake Young, also defended the video, highlighting the importance of empowering different body types and expressing gratitude for the brand’s inclusivity.
Brand’s Empowerment Message and Social Media Movement
Moana Bikini positions itself as a brand at the forefront of a positive movement for female empowerment and inclusivity, leveraging social media as a force for positive change. Despite the controversy, the brand appears to stand by its commitment to embracing diverse body types and promoting inclusivity in its swimwear campaigns.