Key Sentence:
- The supermodel joins the adaptogenic drink brand Kin Euphorics.
- Bella Hadid added an entrepreneur to her resume.
The supermodel Bella Hadid is already a partner with Kin Euphorics, a non-alcoholic adaptogenic beverage brand that promises to reduce stress and anxiety. According to Hadid’s publication, the drink is the first to “use an adaptogen. And focus on brain health while expanding our minds and calming our nervous system.”
Hadid announced her new business in a series of Instagram posts describing. How she discovered the drink and its founder and CEO, Jen Batchelor, Bella Hadid while struggling with chronic fatigue and depression.
“The reason I came with Kin is not only to keep bringing you new formulas, products, and innovative products but also to teach you about brain health and how we can help with social, personal, physical, and mental stress. Interview with Vogue, Hadid spoke about her health and said she suffers from brain fog. And fatigue, struggling with the long-term effects of Lyme disease and social anxiety. She also says she doesn’t drink much on days.
“I don’t drink as much like I used to. You can drink a glass of whiskey to feel better for 20 minutes, or you can drink Keane every day to feel better for life,” he says.
Hadid is the latest celebrity to invest in the beverage line – but many stars turn to alcoholic beverages. Her friend Kendall Jenner launched 818 tequila earlier this year. And rapper Post Malone started selling his rose wine in the summer of 2020.