Myntra’s Second edition of Glammys Awards, in collaboration with Grazia, unfolded on December 7, 2023, creating a dazzling evening to honor the contributions of digital influencers in the realms of beauty, fashion, and content creation in India.
With over 250 creators in attendance, the event showcased a diverse range of talent and ideas, setting a high standard for subsequent editions and affirming Myntra’s ability to curate engaging events for the digital-savvy fashion audience.
The Nominees and Attendees: The nominations included influential creators such as Ankush, Bhuvan, Sushant Divgikr, Dharna, Kusha, and more, recognizing their significant impact on social media and popular culture. The list of attendees and winners comprised a vast array of talent, reflecting the diversity and vibrancy of the digital creator landscape in India.
The Winners: Several influencers were recognized for their outstanding contributions:
- Sushant Divgikr: Awarded the ‘Impact Style Creator of the Year,’ Sushant celebrated their win on Instagram, emphasizing self-empowerment with the caption “I have learned to say SARI not SORRY and move on!” The impactful presence and advocacy for trans rights earned them this accolade.
- Ankush Bahuguna: Crowned the ‘Outstanding Beauty Creator of the Year,’ Ankush has consistently showcased exceptional makeup skills, gaining immense viewership and appreciation. He used the platform to address a recent unfortunate incident in the creator community, highlighting the impact of online hate.
- Dharna Durga: Honored with the ‘Entertainer of the Year Award,’ Dharna, a 22-year-old sensation, has captured hearts with relatable content. Her reels depicting everyday scenarios resonate widely, consistently surpassing a million views. Dharna’s impactful presence extended to her stunning Outfit of the Night (OOTN) at the awards.
- Kusha Kapila: Recognized as the ‘Dynamic Creator of the Year,’ Kusha’s immense contribution to the creator industry was celebrated. With two Bollywood debuts in Thank You for Coming and Sukhee, Kusha’s dynamic career trajectory was acknowledged.
- Bhuvan Bam: Awarded the ‘Icon of the Year,’ Bhuvan Bam’s illustrious year, marked by releases like Dhindora and Taaza Khabar, was acknowledged at the evening event. The accolade aptly captures the iconic status he holds in the digital creator space.
- Yashraj Mukhate: Crowned the ‘Viral Creator of the Year,’ Yashraj Mukhate’s musical mixes, including the viral ‘Rasode mein Kaun tha,’ resonated widely. His ability to create content that captivates audiences and goes viral earned him this recognition.
Conclusion: Myntra’s Glammys Awards 2023 celebrated the creativity, impact, and diversity within the digital creator community. The winners, each with their unique contributions, exemplify the dynamic landscape of content creation in India. As influencers continue to shape trends and captivate audiences, events like Glammys highlight their significance and provide a platform for recognition and appreciation.