Catapulted to viral repute on a 2016 song with rosalía, the Madrid-born rapper’s 0.33 studio album opens on themes of masculinity and reputation to take him out of the ‘entice artist field.’ Walk thru any plaza in Spain, and, chances are, you’ll hear the crisp lure sound of c. Tangana is blaring out the speakers. One of us of a’s biggest musical exports.
The Madrid-born rapper – actual name antón álvarez Alfaro – has been recognized as Spain’s solution to drake. And is frequently credited in shaping the sound from música Urbana, an umbrella term used to describe Spanish-language track with roots in reggaeton, dancehall, and entice, alongside the likes of mala Rodriguez and j balvin.
His 2016 track “antes de morirme” with then-lady friend rosalía catapulted him to viral reputation and has an extraordinary ninety-three million views on youtube.
No matter happening to win four Latin Grammys for his paintings on rosalía’s 2018 breakout album, El mal querer, álvarez hasn’t suffered the same anglo recognition as his Spanish-speakme contemporaries, like an awful bunny or awful gyal.
Not often is he included within the British or American press. “it’s likely because of how I talk the language,” he jokes over zoom, in which we talk through a translator.
But this is something that he wishes to change together with his third studio album, el madrileño—featuring collaborations with artists from across Latin the usa. Which include flamenco pop titans gypsy kings, oscar-winning Uruguayan writer Jorge Drexler, Cuban guitarist Eliades Ochoa, and growing Latin pop artist Omar Apollo. The 14-track file signals a circulate faraway from the entice beats and heavily autotuned vocals that first propelled álvarez to repute.
He explains, “I was put inside the ‘entice container’ because of the increase in urban song inside Spain. I originally started out making tracks without delay stimulated through 90s rap, but following the recognition of Latin music, I commenced to move my tune toward the one’s genres.”