In a bid to capture the attention of younger viewers, ITV’s I’m A Celebrity… Get Me Out Of Here! has turned to TikTok for inspiration, incorporating the viral Surströmming challenge into their latest Bushtucker trials.
The trend involves people attempting to eat Surströmming, a pungent tinned Baltic herring with a smell likened to “rotting flesh,” and sharing their experiences on TikTok. ITV, branding it their “newest and smelliest trial yet,” aims to attract the 16-24 age group, coinciding with the signing of 24-year-old YouTube sensation Nella Rose for the upcoming series.
Surströmming Challenge: A Viral TikTok Trend Adopted by ITV
ITV has embraced the Surströmming challenge, a TikTok trend where individuals film themselves attempting to eat the notoriously pungent tinned Baltic herring. Known for its smell resembling “rotting flesh,” the challenge gained traction on TikTok, with videos of people retching while opening the tin going viral. ITV’s incorporation of this trend into their Bushtucker trials aims to appeal to younger viewers, with the 16-24 age group being a key demographic for the channel.
YouTube Sensation Nella Rose Joins I’m A Celeb Cast: A Strategic Move for ITV
The signing of 24-year-old YouTube sensation Nella Rose for the upcoming series aligns with ITV’s efforts to attract younger audiences. Nella Rose, with millions of followers on social media platforms like TikTok and Instagram, brings a significant online presence to the show. The move reflects ITV’s recognition of the influence and appeal that social media personalities hold, particularly among the younger demographic.
I’m A Celeb’s Most Dangerous Season: Snake Infestation and Daring Trials
The upcoming season of I’m A Celebrity… Get Me Out Of Here! promises to be the most dangerous yet, with a reported infestation of snakes near the camp. Health and Safety officer Jeremy Douglas has cautioned about the presence of potentially dangerous snakes, with 15 having to be removed recently. The eating trials, infamous for their daring challenges, will feature celebrities consuming multiple disgusting dishes, blindfolded and transported to unknown locations in a white van. Additional changes include a space for contestants to vent their feelings about co-stars, visible only to viewers.
Star-Studded Lineup for I’m A Celeb: Diverse Celebrities Enter the Jungle
The cast for the upcoming season includes a diverse lineup of celebrities, from the controversial former Brexit leader Nigel Farage to This Morning’s Josie Gibson, JLS band member Marvin Humes, Made in Chelsea’s Sam Thompson, and Britney Spear’s younger sister Jamie Lynn. The mix of personalities and strategic changes to the show’s format signal ITV’s commitment to keeping I’m A Celebrity… Get Me Out Of Here! fresh and appealing to a broad audience, including the coveted younger demographic.