Connor And Liana Social Channel had tried their hand at different structures–Darlington by uploading tune covers to youtube and Brooker by using chronicling her health journey on Instagram.
However, even as Connor And Liana Social Channel each collected nothing to-sneeze-at followings (Darlington’s water is currently at 12.3k subscribers, and Brooker holds 153k followers) on those websites, they determined it tough to carve a place for their content material.
Then, tiktok. Darlington basically joined musical.Ly and used it to reupload the music covers from his youtube channel, “but not anything without a doubt passed off until tiktok got here around,” he says.
While tiktok’s parent company bytedance merged musical.Ly’s person base with tiktok’s, darlington used his fresh start by way of taking a threat on comedy content material.
And it right now paid off: his twist at the youtube-born “telling lies?” meme have become so popular that tiktok became it into an ad. Brooker too observed short notability at the platform–even though by accident.
Her primary social channel may had been instagram, but she discovered tiktok through youtube.
One horrific tiktok compilation led to another, and every other. After which Brooker figured she has to test the app out herself.
Shortly after joining, she determined to make one video. “As a joke, and to my marvel, it did very well,” she says. She shifted her focus of Instagram to tiktok and hasn’t seemed again because.
All this occurred before darlington and brooker met. When they combined innovative forces, “that’s whilst matters really took off,” brooker says.
They started out starring in one another’s content, or even back to youtube, wherein. They staked out a shared spot with their couple channel Connor and liana (364k subscribers).
Nowadays, they’re every over one million fans on tiktok. Properly over, certainly: Darlington has 3.2 million, and Brooker has 2.9million. Growing each day tiktok content material and weekly youtube movies is a full-time process for both of them–and they wouldn’t have it every other way.