So Danielle bernstein raised over $1 million and constructed it herself.
The Instagram influencer Danielle bernstein leveraged 2.2 million instagram fans and $1.2 million in seed funding from buyers like style fashion designer Rebecca Minkoff.
It changed into august 2013, just before big apple style week, and as danielle bernstein checked her e-mail, a particular message caught her eye.
As the influencer at the back of popular instagram fashion account @weworewhat. To this point, the account has 2.2 million fans. Bernstein’s inbox regularly seemed find it irresistible changed into exploding on the seams.
She’d been through some special interns. And he or she changed into annoyed with the amount of protection it took to run her on-line emblem.
So while moe paretti, a style institute of technology (fit) graduate. Emailed bernstein outside of the blue to say she became interested in her brand and how she made money.
That she didn’t need to be a blogger herself. However that she desired to analyze and be of any help. She may want to bernstein could not help however pause her mile-a-minute life-style and assume: okay.
They met at a coffee store on the corner of bleecker st. And sullivan st.
In big apple town’s greenwich village, paretti styled in a zara romper, biker boots and a slicked-lower back ponytail.
Bernstein concept she was cute, and he or she says she requested questions: “do you want to be a blogger?
She remembers paretti’s respective answers had been “no” and “maybe,” so evidently.
The 2 started their partnership then and there.
In the six years considering that espresso meeting, bernstein’s and paretti’s partnership has grown along the weworewhat brand and bernstein’s garb line offshoots.