TikTok is buzzing with a new beauty trend that allows users to channel their inner vampire with “bloody lips.” Sushy Glow Cosmetics
Sushy Glow Cosmetics: Founded by Susana Guillen in Chicago, Illinois, Sushy Glow Cosmetics is a fantasy-inspired beauty brand known for its unique lip products with names like Ripped Guts, Killer Bunny, and Twilight Princess. The brand quickly gained popularity on TikTok, with fans embracing its goth girl aesthetic. Susana, a mother of two, started the brand at 19, and in 2022, she introduced the game-changing “bloody tints.”
The Bloody Tints: The bloody tints by Sushy Glow Cosmetics are designed to mimic the appearance of blood on the lips. Susana explains that these tints purposely accentuate the cracks in the lips, creating a unique and aesthetic vampire-like look. Made with rose water, the product is praised for its realistic blood-like appearance when applied. The small containers feature a vampire’s mouth on the front, adding to the overall theme.
Cult Following on TikTok: Susana’s TikTok video showcasing the bloody tints went viral, instantly changing the trajectory of her business. Fans on TikTok quickly embraced the trend, and the product sold out due to its popularity. Users appreciate the unique aesthetic and the transformative effect the tint brings to their lips. Some fans even shared their experiences with the long-lasting and vibrant results.
Fantasy-Inspired Beauty Line: Beyond the bloody tints, Sushy Glow Cosmetics offers a range of fantasy-inspired beauty products. The metallic glitter hues are inspired by the romantasy dragon series Fourth Wing, and the Sacred Shimmers body glitter aims to capture the sparkling effect of vampires in Twilight. The brand’s unique and gory meets girly products have gained attention from beauty enthusiasts and influencers.
Restock for the Holidays: Sushy Glow Cosmetics is set to restock its products on December 18, just in time for the holidays. The lineup includes five shades of bloody tints, and a winter exclusive shade named Ghoul. Ghoul is described as perfect for those seeking a dark fantasy, siren, or vampire aesthetic. Beauty enthusiasts looking to add a vampy touch to their holiday looks are encouraged to explore the winter collection.
Conclusion: TikTok’s bloody lip trend by Sushy Glow Cosmetics has become a sensation, allowing users to embrace a vampire-inspired aesthetic. Susana Guillen’s journey from creating unique fantasy-inspired products to gaining a cult following demonstrates the power of creativity and trendsetting in the beauty industry. As the brand restocks for the holidays, fans eagerly anticipate the opportunity to experiment with these distinctive and transformative beauty products.