Mona Tajarbi, an influential entrepreneur hailing from Ras Al Khaimah, shares her inspiring journey from juggling a full-time job and family responsibilities to becoming a prominent beauty influencer
The Early Days: Paving the Way for RAK
As the first female blogger from Ras Al Khaimah, Mona initially aimed to cater to the local community. Her content, spanning salons, makeup, and various experiences, resonated with her audience. Despite starting with reservations about showing her face, she gradually revealed her identity, emphasizing the importance of authenticity in connecting with followers.
Entrepreneurial Challenges: From Scratch to Success
Mona acknowledges the difficulties of building a substantial online presence, transitioning from a hundred to a hundred thousand followers. Her husband’s unwavering support played a crucial role in overcoming challenges, including societal skepticism about a lady being a social media influencer. Mona’s commitment to preserving her customs and traditions while embracing her journey made her genuine, attracting a loyal following.
Blink Beauty Brand: Nurturing Simplicity in a Pandemic
Amid the COVID-19 pandemic, Mona found inspiration for her beauty brand, Blink. Simplicity became the brand’s core, reflecting Mona’s preference for simple makeup and light colors. The name “Blink” symbolizes the sudden changes experienced during the pandemic. Mona’s dedication to simplicity and her love for lashes led to the creation of a brand that resonates with her personal style.
Mona’s Role Beyond Beauty: Ambassador of Awareness and Hope
Beyond her role as an influencer and entrepreneur, Mona serves as an Ambassador of Awareness for Smart Cells Middle East, emphasizing the importance of stem cells in safeguarding a child’s future. She also holds the title of Ambassador of Hope for the Sheikh Saud bin Saqr Foundation, supporting those seeking financial assistance in Ras Al Khaimah.
Encouraging Local Support: Mona’s Advocacy for RAK
Mona actively encourages support for local enterprises in Ras Al Khaimah, emphasizing the charm of seaside restaurants and highlighting Jebel Jais, the highest point in the UAE. Her commitment to promoting local businesses aligns with her genuine approach to content creation and her desire to contribute positively to her community.
Pandemic Lessons: Safety, Health, and Genuine Connections
Reflecting on the lessons from the pandemic, Mona underscores the importance of prioritizing safety and health for oneself and family. She values the genuine connections forged during challenging times, emphasizing the authenticity of friendships established amidst the pandemic.
Mona Tajarbi’s journey is a testament to the power of authenticity, resilience, and a supportive community in the realm of entrepreneurship and social media influence. Her impact extends beyond beauty, reaching into the realms of awareness, hope, and community support.