Facebook has announced a comprehensive set of feed updates designed to make the platform more visually engaging and user-friendly. The changes include simplified photo grids, full-screen content viewing, redesigned tab bars, and new algorithm refinement tools that put more control in users’ hands.
Visual Design Overhaul Drives Engagement
The updates prioritize immersive, full-screen viewing experiences aligned with how users consume content on TikTok and Instagram. Multi-image posts now display in standardized grids with double-tap liking, while search results feature a more visual grid layout. Facebook is also testing a new full-screen viewer for exploring photo and video search results without losing your place. These changes reflect Meta’s recognition that visual, short-form content drives engagement and that Facebook must evolve to compete with platform rivals dominating user screen time.
Users Gain Direct Algorithm Control
Facebook is introducing in-stream algorithm refinement tools similar to Instagram and Threads, allowing users to indicate why posts aren’t relevant by selecting specific topics. This gives users more direct influence over what appears in their feed, addressing long-standing frustration about opaque algorithmic decisions. The company plans to test additional algorithm control tools in the coming year, expanding user agency within the platform.
Additional improvements include enhanced comment features with pinning tools, interest-based friend recommendations, and prominent posting tool overlays to encourage more content creation. While Facebook remains the largest social network with over 3 billion active users, these updates acknowledge that most users spend more time on competing platforms—making engagement and retention critical priorities.