Google has announced the launch of “Ads Decoded,” a new podcast designed to bridge the gap between marketers and the Google Ads product teams. Hosted by Ginny Marvin, an Ads Product Liaison with extensive experience in paid search and digital advertising, the podcast provides marketers with insider perspectives on Google’s latest advertising tools and strategies. The show features interviews with Google product leaders who discuss the thinking behind new developments and their practical applications across different promotional approaches.
Expert Host Brings Journalism Background
Ginny Marvin brings significant credibility to the role, having built a career as a tech journalist writing for industry publications like Search Engine Land. Her journalism background positions her perfectly to ask the right questions of Google’s product teams, ensuring listeners gain meaningful insights. This combination of her technical knowledge and interviewing skills makes the podcast a valuable resource for marketing professionals seeking to understand Google’s advertising ecosystem more deeply.
First Episode Focuses on Analytics and AI
The inaugural episode centers on Google Analytics and navigating the AI era, exploring how marketers can leverage analytics features beyond basic reporting. The conversation addresses data strength—its importance, why it matters for AI performance, and how it provides a competitive advantage. The episode also offers practical tips on measurement setup to ensure accurate insights and effective optimization, helping businesses maximize their Google marketing investments.
The “Ads Decoded” podcast is available on YouTube and all major podcast platforms, making it easily accessible for marketers looking to stay informed about Google’s latest advertising innovations and best practices.