Key Sentence:
- To celebrate its 100th anniversary, the Gucci brand presents Circolo – a boutique, cafe, and bookstore in Shoreditch.
At 100, we can only imagine we’d look a little worse, but Gucci is looking better than ever like it approaches its 100th birthday. That’s good : the Italian brand has been around for a century. To celebrate, Alessandro et al. Withdraw all the stops, and TBH, who can blame them? In London, the celebration took the form of the Gucci Circolo, a unique and personal space that goes beyond just a boutique.
In the heart from Shoreditch, Circolo is a multi-sensory area where you can purchase the Gucci100. A unique one-off collection designed by Alessandro Michele for the brand’s anniversary. And as if that weren’t enough to make you drool, the fantastic Balenciaga hacking project is closing in November. We recommend saving that penny – and maybe getting in line now.
In addition to the shopping area, Gucci Circolo also has Gucci coffee – a chic place to work (or at least pretend) and pretend to be in a cute Italian cafe, with a perpetual calendar of events. The Lounge Lounge – a music-focused area with selected recordings by Billy Isle, Arlo Parks, Phoebe Bridgers, Florence Welch, Sir Elton John, and others.
Not to mention the ability to download custom playlists to celebrate anniversaries.
If you prefer to read, IDEA has its bookstore with a wealth of rare art, fashion. And photography, as well as its own Gucci volumes. The introduction of Circolo follows in the footsteps of the Gucci Vault, which made its debut in Milan last month. A new online concept that puts hard-to-find pieces from the home’s extensive archive for sale throughout the year. And the platform will also feature a rotating roster of talented young talent as part of Michele and the label’s commitment to supporting new and celebrating talent. The first are designers, including Rave Review, Bianca Saunders, and Gui Rosa.