Harry Styles talks about Pleasing: a brand based on small pleasures

Harry Styles

Harry Styles has evolved from global to stratospheric from smooth lines to significant film roles – now he’s wearing his latest coat. Pleasing, his first company, focuses on sheer beauty and ambition.

Trust Harry Styles to understand Halloween.

In the final phase of his sold-out Love On Tour series, his group of six went to Madison Square Garden in New York over the Halloween weekend. At the call of their loyal leader birds, many of his fans appear at concerts in luxurious clothes. Outside, crowds gather in traditional All Hallows costumes for ghosts and goblins. And many revere Stiles’ signature style (think feather boas, rocket launchers, and heavy platforms).

No one missed a chance to show off style, Stiles stood on stage as Dorothy from The Wizard of Oz. Outfitted in a sparkling blue pinafore with a matching bow and, of course, ruby ​​red sandals (the group was Tin Man. Glinda die good witches et al.). All the clothes are made by Alessandro Michele, a friend of Stiles and creative director of Gucci. Of which Styles has long been the face of the brand.

The crowd lingered in ecstasy every minute of his hoarse growl and thigh dislocation as he sang Britney Spears’ Toxic.

But aside from Mick Jagger’s arrogance towards style and crowds of all ages, races, genders. And sexualities, there’s something more connected than just the 27-year-old artist’s looks and charm.

Beauty affirmations are exchanged, expressions are celebrated, and friendship is created under the umbrella of the Pop phenomenon. Illustrative example: Styles Love On Tours “#hslotoutfit” (if you were wondering) received 37 million views on TikTok in the US alone.

“It’s funny because I don’t see myself that way (as a style icon)… but gathering people is what I’m most proud of. (On the show) I get something like a front-row seat to see many people gather in a room and be themselves. They don’t come in front of the stage because they hang around in the back. And dance as if no one has seen them. The simplest version for a good time. “People interact and accept each other,” says Stiles, admiring the spirit of his loyal fandom, the stylist. “

Ella: