Pinterest has unveiled its comprehensive “Festive Season Edit,” featuring hundreds of expert-curated gift guides designed to simplify holiday shopping. The collection spans 17 categories including fashion, home, food, beauty, travel, parenting, and technology, offering curated suggestions based on user search volume, trend data, and expert insights. The platform combines algorithmic recommendations with celebrity endorsements to help users discover the perfect gifts for their loved ones.
Celebrity Recommendations Meet Data-Driven Curation
Pinterest experts analyzed search data, save patterns, shopping trends, and click behavior to develop the gift collections. The platform has partnered with celebrities including Pamela Anderson, Selena Gomez, Dwyane Wade, the Jonas Brothers, and others to provide personalized gift recommendations. Each collection is organized by topic or celebrity curator, allowing users to explore multiple perspectives on gift-giving. The selections also include branded collections from major retailers like Revolve, Carhartt, and lululemon.
Trending Searches and Interactive Tools
Pinterest identified significant trending searches to guide holiday shoppers toward popular items. Standout searches include “funky mug” (+330%), “spiral candle” (+180%), and “coffee carrier gift” (+300%). For specific recipients, trending gifts for dads include “coastal cowboy hat” (+90%) and “passport holder” (+40%). Beyond static guides, Pinterest has incorporated an interactive gifting quiz to help users narrow down selections, while also featuring festive-themed deals integrated within recommendations. This multifaceted approach combines trend insights, expert curation, celebrity picks, and interactive features to address diverse gift-shopping needs during the holiday season.