LinkedIn has released comprehensive guidance for small and medium-sized businesses looking to strengthen their presence on the platform. The platform emphasizes that building a credible, trusted presence requires consistent posting, meaningful engagement, and strategic networking. According to LinkedIn’s latest SMB guide, these foundational practices directly expand networks and create new business opportunities.
Establishing Thought Leadership Through Content
The guide outlines several key strategies for success. First, businesses should share industry insights and expertise to establish themselves as thought leaders and build customer trust. This positions SMBs as knowledgeable voices within their sectors. Video content plays a particularly important role in this strategy, as LinkedIn reports that video posts receive 20 times more engagement than other content types. This significant engagement difference makes video an essential component of any SMB’s 2026 content strategy.
Expanding Reach Through Employee Advocacy and Ads
Beyond organic content, LinkedIn recommends developing an employee advocacy program to amplify your company page’s reach. By encouraging employees to share and engage with company content, businesses can exponentially increase visibility within their networks. Additionally, LinkedIn advertising remains a powerful tool for reaching relevant decision makers and expanding brand awareness among target audiences.
For SMBs preparing their 2026 social media strategies, these recommendations provide a practical roadmap. The emphasis on video content, authentic expertise sharing, and community building positions small businesses to compete effectively on the platform and drive meaningful growth throughout the coming year.