Informa TechTarget Merger Successfully Closes December 2024
TechTarget and Informa PLC have successfully completed their strategic combination, creating Informa TechTarget—a powerhouse in B2B data and market access serving the technology industry. The merged entity began trading on Nasdaq under the ticker symbol “TTGT” on December 3, 2024, positioning itself as a leading B2B growth accelerator.
The combined company now employs over 2,000 people and serves 7,500 customers worldwide, operating at the intersection of tech and B2B marketing with an estimated $20 billion annual market opportunity. The merger unites TechTarget’s extensive portfolio of digital properties with Informa Tech’s specialized industry brands, creating an integrated solution for technology vendors across the entire go-to-market lifecycle.
Transaction Details and Equity Structure
Informa PLC contributed $350 million in cash and its Tech Digital Businesses in exchange for a 57% equity stake, while existing TechTarget shareholders retain 43% ownership. The cash component equals approximately $11.70 per outstanding TechTarget share paid to existing shareholders.
Enhanced Scale and Market Reach
The new company commands an audience of 50 million B2B Tech and Line of Business professionals worldwide, delivering powerful permissioned intent data for demand generation solutions. The combined entity brings together leading brands including InformationWeek, Light Reading, Industry Dive, and Omdia research, alongside the Priority Engine buyer intent platform and NetLine lead generation platform.
Future Growth Projections
Industry forecasts suggest substantial growth potential. The combined company is projected to generate over $1 billion in revenue within five years after deal closing, with stronger EBITDA margins and faster year-over-year growth. Gary Nugent, former CEO of Informa Tech, now leads Informa TechTarget as Chief Executive Officer.