Italian fashion influencer, Chiara Ferragni, is grappling with a 1 million euro fine imposed by Italy’s anti-trust authority for improper communication related to a charitable contribution.
The controversy arose from the sale of a traditional Christmas cake featuring Ferragni’s logo. The anti-trust agency also fined Balocco, the company producing the cake, 420,000 euros. The agency alleges that consumers were misled into believing that a portion of the sales revenue would go to a hospital. Ferragni, acknowledging her oversight, pledged to donate 1 million euros to the Regina Margherita Hospital in Turin to substantiate her apology but plans to contest the fine.
Chiara Ferragni’s Apology and Pledge Amid Controversy
In response to the 1 million euro fine by Italy’s anti-trust authority, Italian fashion influencer Chiara Ferragni issued an apology on Instagram. Ferragni expressed regret for insufficient oversight in the communication surrounding the charitable tie-in to the Christmas cake sales. She pledged to donate the contested amount to the Regina Margherita Hospital in Turin to add substance to her apology. However, Ferragni emphasized her intention to challenge the fine itself.
Ferragni’s Career Trajectory: From Blogger to Businesswoman
Chiara Ferragni, initially a fashion blogger, transitioned into a successful businesswoman, founding her own brand. She expanded her entrepreneurial ventures beyond influencer promotions to include the sale of clothing, accessories, and makeup under her personal brand. Ferragni, also serving on the Tod’s luxury fashion group board of directors, has become a prominent figure in the fashion industry.
Balocco Fined Alongside Ferragni for Misleading Campaign
In addition to Chiara Ferragni’s fine, Italy’s anti-trust agency imposed a 420,000 euro penalty on Balocco, the company responsible for the Christmas cake sales. The agency alleges that Balocco created a false impression that a portion of the earnings from Ferragni-branded cakes would benefit the hospital. Contrary to this impression, Balocco had reportedly donated 50,000 euros before the campaign.