Julie Ragbeer, a 24-year-old college student from New Jersey, never anticipated the viral sensation her album “Perplex” would become after she paid for promotion on X (formerly known as Twitter).
Unexpected Stardom for Julie Ragbeer:
Six years after writing the lyrics for “Perplex,” Ragbeer, an aspiring musician, released the album in 2023. Recorded in her bedroom, Ragbeer saw viral potential in promoting her music on social media, targeting the right audience to gain traction.
Recognizing the importance of visibility, Ragbeer invested in promotion through Pop Tingz, a popular X account known for celebrity news and updates. While Ragbeer had previously paid for promotion with Pop Crave in 2019, her recent collaboration with Pop Tingz yielded unforeseen success.
The Impact of Virality on Julie Ragbeer:
The promotional post by Pop Tingz catapulted Ragbeer into internet stardom, garnering over 11 million views and exponentially increasing her X followers from 20 to over 9,000.
The unexpected surge in popularity led to inquiries about collaborations and sparked memes about Ragbeer online.
Pop Tingz played an Important Role:
Pop Tingz, a one-person operation distinct from Pop Crave or Pop Base, took a chance to promote Ragbeer’s music, emphasizing their selective approach to posts.
Despite the risk, Ragbeer’s talent resonated with Pop Tingz, resulting in a mutually beneficial partnership.