LinkedIn is implementing significant changes to its Competitor Analytics feature, restricting access for non-paying company pages starting October 15, 2025. The professional networking platform will limit free users to comparing their performance against just one competitor, while premium subscribers gain enhanced analytical capabilities.
The Competitor Analytics tool has traditionally helped businesses track follower growth, post performance, and engagement rates of competitor company pages. Users could also identify trending content from competitors to adapt their strategies accordingly. However, this comprehensive access will soon require a paid subscription.
Premium Tiers Offer Expanded Features
Under the new structure, LinkedIn Premium Company Pages—priced at a minimum of $99 monthly—will enable comparisons across nine competitor pages. Premium subscribers will additionally view trending posts from three competitors, providing substantial competitive intelligence for businesses willing to invest.
LinkedIn’s decision reflects its strategy to monetize business-focused features and reduce support costs by concentrating resources on paying customers. The company reports that Premium Company Pages have become one of its fastest-growing products, achieving nearly 80% subscriber growth quarter-over-quarter since launching in April 2024.
Strategic Move Toward Subscription Revenue
This change exemplifies the broader trend of social platforms limiting free features to drive subscription uptake. While advertising remains the primary revenue source for most social networks, platforms increasingly recognize the value of recurring subscription income from serious business users.
For companies heavily invested in LinkedIn marketing, this update necessitates evaluating whether the analytical advantages justify the subscription cost. As social media analytics tools become more sophisticated, businesses must weigh the competitive intelligence gained against budget constraints when deciding on premium platform subscriptions.