LinkedIn has officially launched its Creator Marketplace, a dedicated space within the platform that allows brands to discover and collaborate with creators to amplify their campaigns. Initially available to users in the U.S. and Canada, the marketplace is accessible through LinkedIn’s Campaign Manager under a new “Content and Assets” section.
How the Marketplace Works
Marketers can search for vetted creators by topic and content expertise, reviewing audience size, composition, and performance metrics before initiating a partnership. Eligible creators can sign up through a new Monetization tab, which guides them through the listing process. The marketplace also supports existing features like sponsored creator posts, giving brands flexible options for collaboration.
Alongside the Creator Marketplace, LinkedIn is rolling out BrandWorks — a team of brand, creative, content, and events specialists who provide hands-on strategic and creative support to B2B marketers. Together, both initiatives aim to help brands build higher-performing campaigns tailored to LinkedIn’s professional, decision-maker audience.
Why This Matters for B2B Marketing
Creator-led promotions have shown stronger audience response on the platform, according to LinkedIn’s own data, making influencer partnerships an increasingly valuable tool for brands. With over 1.3 billion members, LinkedIn has been steadily building out its creator monetization ecosystem — from BrandLink video ad placements to sponsored podcasts and planned live-stream events with creators.
The move also serves as a retention strategy, channeling revenue to top creators to keep them consistently producing content. With LinkedIn increasingly appearing in AI-powered search results, high-quality creator content further boosts the platform’s overall visibility and reach.