LinkedIn’s VP of Product Management Gyanda Sachdeva has unveiled essential insights for professionals looking to maximize their platform presence next year. With content sharing up 15% and feed comments surging 24% over the past year, LinkedIn is experiencing unprecedented engagement growth that presents significant opportunities for users willing to adapt their strategies.
Share Authentic Professional Experiences
The platform’s strongest-performing content centers on real, lived experiences rather than generic information. Sachdeva emphasizes that members want to hear from actual professionals about industry trends, product announcements, career stories, and business insights. Authentic expertise resonates far more than AI-generated content. While LinkedIn has integrated AI tools throughout its platform, Sachdeva cautions against overreliance on automation, urging users to view AI as a brainstorming aid rather than a replacement for genuine professional insights. The data supports this approach: authentic, experience-driven posts consistently drive the highest engagement rates across the platform.
Optimize Your Posting Strategy
For maximum impact, professionals should aim for 2-5 LinkedIn posts weekly, with twice-weekly posting delivering up to 5x more profile views on average. Video content proves particularly effective, generating 1.4x more engagement than other formats and being 20x more likely to be shared. Quality trumps quantity—spacing posts appropriately prevents audience fatigue while maintaining visibility. Sachdeva notes that hashtags don’t affect distribution, so their inclusion remains optional. Meanwhile, LinkedIn continues aggressively combating fake engagement through removing engagement pods and warning thousands of users about platform misuse, signaling the company’s commitment to maintaining authentic community interaction in 2026.