The surprising success of McVitie’s white chocolate digestive biscuits in 2023, selling an impressive 1.7 million packs and gaining widespread popularity on social media, has an unexpected creator behind it
The mastermind responsible for this sought-after treat is revealed to be Robert Craggs, the talented chef known for creating the King’s Coronation cake. A Channel 4 documentary titled “Inside McVitie’s At Christmas” delves into the creation process and showcases Mr Craggs as the culinary genius behind the viral biscuit.
The Inventive Chef:
Robert Craggs, McVitie’s product development chef and creator of the King’s Coronation cake, takes center stage in the documentary, providing insights into the development of the white chocolate digestive. Trained by the late Royal chef Graham Newbould, Mr Craggs expresses pride in the success of the biscuits, which unexpectedly became a social media sensation. The documentary captures him sampling white chocolate with miso and crunchy biscuits, offering a glimpse into the creative process that led to the viral treat.
Viral Success and Production Surge:
The white chocolate digestives became a surprise hit in 2023, prompting McVitie’s to significantly increase production to meet the unexpected demand. Selling 1.7 million packs, triple the anticipated quantity, the biscuits gained attention on platforms like TikTok, with fans sharing videos of their quest to find and enjoy the sought-after treat. The unexpected success further solidifies Robert Craggs’ reputation as a culinary innovator.
Royal Inspiration and Culinary Journey:
The Channel 4 documentary sheds light on Mr Craggs’ culinary journey and showcases his expertise in crafting the King’s Coronation cake. Inspired by archived recipes for previous Royal cakes, the cake took five months to create, with meticulous attention to detail. The layers of the cake symbolically represented various aspects of Royal history, showcasing Mr Craggs’ dedication to his craft and his collaboration with different professions.
Quotes and Culinary Pride:
In the documentary, Mr Craggs expresses his pride in the culinary achievements, stating, “I’m super proud of what we’ve delivered this year.” He emphasizes the incredible nature of his job, which involves extensive travel, food tasting, and staying abreast of food trends. The Coronation cake, a significant undertaking that took 120 hours to bake and 160 hours to decorate, is hailed as an incredible honor and a collaborative journey involving various professions.
Conclusion:
Robert Craggs, the talent behind the King’s Coronation cake, emerges as the creative force responsible for the unexpected sensation of McVitie’s white chocolate digestives. The documentary provides a behind-the-scenes look at the culinary journey, showcasing Mr Craggs’ expertise and dedication. The success of the biscuits not only delights consumers but also underscores the inventive prowess of a chef with a royal touch, turning an ordinary treat into a viral sensation.