Meta is rolling out its Pocket app to all users in the United States, following an initial launch in Brazil last month. The app lets people build simple, interactive mini-apps and games, called “gizmos,” using AI prompts instead of traditional coding.
What Pocket Lets Users Create
Pocket is designed as a lightweight creative platform where anyone can describe an idea in plain language and have AI generate a basic interactive experience around it. These gizmos can then be shared within Pocket’s in-app feed, where other users can try them out, leave likes and comments, and help surface the most inventive creations. The format leans toward simple games and playful tools built from conversational prompts rather than complex applications.
Roots in the Gizmo Acquisition
The app grew out of Meta’s acquisition of Gizmo earlier this year, in March. Gizmo originally launched in 2024 with a similar premise: letting users “vibe code” apps and games into existence with AI assistance, while allowing others in the community to test and build on what had been made. Meta’s expansion of Pocket signals continued investment in making AI-driven app creation more accessible to everyday users, adding to its broader push around generative AI tools.
As with other AI creation platforms, the ease of building isn’t the hard part — coming up with an idea worth building remains the real challenge. Still, Pocket gives a wider audience in the US a low-barrier way to experiment with AI-generated apps and see what Meta’s underlying tools can produce.