Wakati, which means that “time” in Swahili, is a haircare logo for natural, textured hair. The four-product number is available at Target, Walgreens, and Walmart now.
When the creators behind wakati commenced improvement on the hair care emblem several years ago, they sought to release a “transformational” series, says Kenya, foy of the logo’s advertising group. The intention: for Makati — part of the Kao u.S.A. Inc. Umbrella. Which includes bioré, curél, Jergens, John Frieda, and more — to satisfy the wishes of these with natural, textured hair at an available price factor.
Which will “really supply” on that promise, says foy. They were given creativity and enlisted the help of commercial enterprise college students from Florida agriculture and mechanical university (also called Florida a&m or fame).
“Our CFO, famu alumni, spread out to some contacts there to peer if some of their students would like to collaborate with us on this product,” explains foy.
Adding that their newfound teammates “were added in quite early on within the method and have been concerned in many aspects of explaining wakati. From packaging layout insights, marketing plans, and distribution steering to gaining product remarks.”
Wakati and famu “worked together to address client challenges and expand emblem elements that could ultimately help beginning it,” foy says. The collab is the primary among the brand and the traditionally black university. However, neither hopes it’s miles the ultimate. Underneath, human beings spoke with famu student jade fryer approximately the system.
Fryer: “it becomes brought to us enterprise students and not using details about the formulation or the emblem. As contributors in a case take a look at the competition, we created a complete marketing plan. My group positioned first, which ultimately led to me running as the advertising intern on the wakati brand all through the summertime of 2019.”