Pinterest has released its 2026 Marketing Moments Guide, offering brands a strategic roadmap for planning campaigns around key celebrations, personal milestones, and major global events. The comprehensive guide helps marketers align their strategies with moments when Pinterest users are most active and intentional about shopping and planning.
Understanding Pinterest’s Three Event Categories
The guide categorizes opportunities into three distinct event types. Calendar moments encompass fixed, shared occasions like holidays, cultural celebrations, and religious festivals. Life moments represent personal milestones such as birthdays, weddings, graduations, and major purchases. Big moments refer to significant global events that occur infrequently but capture worldwide attention and bring communities together.
Capitalizing on Early Planning Behaviors
Pinterest research reveals that users begin seasonal planning months in advance, making them more than twice as likely as non-Pinterest users to invest significant time preparing for upcoming moments. This early intent signals that critical purchasing decisions—from fashion choices to travel bookings to party planning—are made well before conventional marketing campaigns launch. The platform’s global audience of 600 million monthly active users leverages Pins and boards to curate inspiration and save favorite finds for future purchases.
The guide provides detailed category information, keywords, and specific dates to optimize campaign planning. By understanding these planning behaviors and moments, marketers can better position their products and services when audiences are most receptive and actively seeking solutions for their upcoming needs.