Pinterest has rolled out significant advertising enhancements at its annual “Pinterest Presents” showcase event, introducing prime placement options for Search Ads and expanding Local Inventory features to better serve its growing user base of 578 million shoppers.
Enhanced Search Ad Visibility Targets High-Intent Shoppers
The platform’s most notable update focuses on Search Ads placement, ensuring advertiser promotions appear within the top ten search results. This strategic positioning aims to capture users during the critical discovery phase when shopping intent is highest. Pinterest has offered Search Ads since 2017, but this enhancement guarantees more prominent visibility within related queries, potentially driving significant improvements in campaign performance.
The new “Pinterest Top of Search ads,” currently in beta across all monetized markets, will display directly within the top ten slots of search results and Related Pins. This prime real estate ensures brands reach shoppers precisely when and where their purchasing journeys typically begin.
Local Inventory and Data Integration Expand Shopping Options
Pinterest is broadening access to Local Inventory Ads, which provide real-time information about product availability and pickup options. These ads display current pricing for in-stock items and indicate whether products can be collected nearby or shipped directly to customers’ addresses.
Additionally, the platform introduced “Media Network Connect,” a new tool enabling media networks to securely share first-party audiences, product catalogs, and conversion data with advertising partners. This feature integrates with Pinterest’s AI-powered Performance+ system, leveraging engagement and shopping data to optimize campaign effectiveness.
The company is collaborating with major partners including Kroger Precision Marketing and Instacart Ads to power the initial rollout of these enhanced targeting capabilities.