Key Sentence:
- In the second session from and Converse’s Open for Change initiative.
- The founders of A-Cold-Wall* provide tips on expanding the scope and success of your work.
In the second session of the mentoring seminar, Samuel Ross, founder of A-Cold-Wall*, advised seven young artists, designers, photographers, and directors on expanding their work and growing their creative businesses.G
The show, which premiered today on, is the second in a row and follows the first seminar in which Ross advises his mentees on how to promote their idea to turn it into a business.
Both sessions are part of Ross’ mentoring program as part of Converse’s Open for Change initiative.
Which promotes opportunity, education, and representation in the creative industries and highlights underrepresented communities. In the second workshop, the All-Star team rejoined Ross: the artist and product designer Jaimus Tailor, stylist and consultant Coco Mel, photographer Jibi Kebe, director and photographer Nathan Clement, fashion designer Reese Jeboa and the duo for Art Directing Fa.
This provides information on how to target brands in a targeted way, including figuring out where creatives want to place their brands and how you can get more out of your partnership.
At the end of the session, Ross summarized his critical knowledge, including the calendar. “To be able to keep building something, you need constant movement, constant activity, and constant activation,” he told the group, “and with this calendar, you can also identify market gaps in your calendar. “
Another important lesson is “going back to the grassroots way of building community.” Ross continued: “Your friends, your family, they will always have your back – sometimes you don’t even have to count them, they are by your side. You really have to think, “Who do you want to talk to? Why do you want to talk to them? How do you speak to them? “
After all, says Ross, delegation is critical. “Who did what?” Who is the creative director? is the principal director? Who is the CFO? Which artists did you visit when you searched for locations? It’s not enough to stick with what’s yours; you have to throw yourself into it. “
Check out the second session above and watch the next Open to Change mentoring session with Samuel Ross. You can also check out the Open to Change digital hub, which is now live on Dazed.