The strategic combination of TechTarget and Informa Tech’s digital businesses has been completed, creating a new company, Informa TechTarget, set to become a dominant force in the B2B Data and Market Access landscape. The deal, which was approved by TechTarget shareholders, merges TechTarget’s purchase intent-driven services with Informa Tech’s extensive digital assets, including analyst firms Omdia and Industry Dive. The new entity will trade on the Nasdaq under TechTarget’s ticker symbol, TTGT.
A Stronger Data and Content Platform
The newly formed Informa TechTarget is positioned as a leading B2B growth accelerator, combining specialist content, global audiences, and deep first-party data capabilities. Informa PLC contributed $350 million in cash and its digital businesses in exchange for a 57% equity stake, while existing TechTarget shareholders retain a 43% stake. This union significantly enhances the company’s offering, boasting a combined permissioned B2B audience of approximately 50 million professionals. The goal is to provide a unique end-to-end solution for technology vendors, spanning from market strategy and content development to in-market activation and sales enablement.
Focus on Intent and Revenue Acceleration
Gary Nugent, the former CEO of Informa Tech, will lead the combined company, focusing on leveraging the expanded data scale. The combination brings together a formidable portfolio of brands and services, including TechTarget’s Priority Engine and Informa Tech’s Omdia research. By unifying these assets, Informa TechTarget aims to offer more precise audience targeting, predictive analytics, and data-driven solutions for B2B technology companies, ultimately helping them accelerate revenue growth in a dynamic $20 billion market. The company serves an estimated 7,500 customers worldwide.