Key Sentence:
- On hosts a four-day series of sensory Point2 events with hours of practice, art installations, creative workshops, and live marathon screenings.
- We are fast approaching the London Marathon, the great atmosphere among the runners after last year’s event was postponed.
Lately, we’ve seen how sport and the broader creative Unique Pre-London Marathon culture are intertwined more than ever – Dazed’s Marcus Rashford cover is a highlight. In addition, Swiss On’s sportswear is now offering a four-day experience that combines running culture and artistic creativity with the packed Point2 event.
The name comes from the marathon – its 42.2-mile race. Which certainly rocked the final “point 2”, the golden moment of the storm’s journey. This is where the final rush of work, determination, euphoria, and catharsis ends. This event should inspire everyone who wants to go the distance, be it in sports, running, or creative endeavors.
Point2 London runs from September 30 to October 3 at Protein Unique Pre-London Marathon Studios in Shoreditch with seminars. Mini-events, and marathon demonstrations for runners and artists. It’s an entirely sensual experience, with artistic installations reproducing that external physical experience. Pushing you physically to your limits and across the finish line.
Lucy Hardcastle, a renowned experimental artist and creative director known for her elegant. And tactile designs, partnered with On to create experimental art installations. Live shows emphasize running, sustainability, and design evolution through On’s innovative work.
For four days, there is something to choose from and follow.
Gym UK BLOK offers HIIT, yoga, and gymnastics classes – practices that encourage functional, valuable movement for runners. Behavioral and thought coach Kira Matthews leads special sessions for artists who need to build confidence to succeed in their industry.
The Athene Club also runs outdoor workshops, and mentoring slots are also available. Attracting professionals from across cultures to provide advice and assistance to participants – founder of graphic design studio Palermo. And leader of the Men’s fashion revolution, Fashion Production Manager Mike Key and initiator Gaia’s Garden.
Nate Agbetou will be there.
Martha (who recently founded Tempo, an artists’ club in south London) and Becks provide the music. Trippin will also be a takeover, including a live panel with Trippin co-founder Kesang Ball and panelists Leigh. Tim Sheriff, followed by a roster of DJs and club chilling hosted by Highsnobiety x Reprezent Radio.
Weekends are all about creating community and exchanging ideas, so cafes and seating areas are available for use. The final day, Sunday is all about the marathon with live demonstrations of the competition and award ceremonies for the finishers. Upon entering the center, participants learned about On’s 11-year history, where their premium shoe selection. The Cyclon sustainable brand project were chosen: 100% recyclable high-performance running shoes made from bio-based resources. Demonstrate.
Point2 can be up and running for free at Protein Studios in Shoreditch from September 30 to October 3 – see opening hours below. You can find the cultural program here and register for tickets here.