TikTok has unveiled regional marketing calendars for 2026, providing businesses with a comprehensive guide to plan their seasonal campaigns around key cultural moments and celebrations. The platform aims to help marketers navigate the crowded promotional landscape by highlighting important dates relevant to their specific regions.
Maximize Your Seasonal Strategy
The new marketing calendars include detailed breakdowns of significant dates throughout 2026, from Valentine’s Day to summer holidays, Black Friday, and beyond. Each calendar entry features recommendations on which TikTok advertising tools are best suited to capitalize on these moments. The calendars are designed to support various business objectives, whether the goal is driving brand awareness, consideration, or direct sales. This strategic approach helps brands align their content with moments when audiences are most receptive and engaged.
Download Your Regional Calendar
TikTok has created localized versions of the calendar to ensure that regional and cultural events relevant to specific markets are highlighted. This customization recognizes that global audiences celebrate different occasions and have unique shopping patterns throughout the year. Marketers can download their region’s specific calendar through TikTok’s official resources with a simple email sign-up.
With TikTok’s growing influence in how people connect and celebrate, utilizing these marketing calendars can help businesses maximize promotional opportunities throughout 2026. By planning campaigns around these key seasonal moments, brands can better engage their audiences and achieve stronger results across their TikTok marketing initiatives.