TikTok is rolling out a suite of new features designed to strengthen connections between friends and family members through collaborative engagement and shared discovery. The latest updates include a “shared feed” option, “shared collections,” and seasonal greeting cards, marking the platform’s effort to keep pace with competitor initiatives like Instagram’s Blend feature.
Shared Feed and Collections Drive Discovery Together
The shared feed feature curates a personalized stream of 15 videos daily based on mutual interests between two users, covering everything from sports to fashion creators and holiday activities. This collaborative feed appears in private chats, enabling friends to discover content tailored to both of their tastes. Simultaneously, TikTok is introducing shared collections—essentially collaborative boards where users can save and organize videos together. Whether for home design inspiration, gift ideas, or learning new skills, these collections create a Pinterest-like experience within TikTok.
Holiday Greeting Cards Complete the Connection Picture
Complementing these features, TikTok is launching seasonal greeting cards within its messaging platform. Users can select festive options and send them to friends, with each card opening to an animated display—a timely addition ahead of the holiday season.
While these features echo existing social media functionalities, they represent TikTok’s commitment to building shared experiences directly into the app. However, some question whether these additions truly align with how users naturally engage with the platform, as many prefer curating content for friends organically while scrolling. Regardless, the updates provide multiple pathways for collaborative engagement, catering to users seeking more connected, communal experiences on TikTok.