In a glaring display of disconnect, travel influencer Kat Crittenden has ignited a storm of criticism for her recent TikTok post encouraging followers to book flights amidst the ongoing cost of living crisis.
The influencer’s video, featuring idyllic scenes of sea waters and cliffs, has amassed over 19 million likes, but the response from internet users has been far from positive.
Tone-Deaf Travel Encouragement: Out of Touch with Reality
Crittenden’s TikTok post, shared on August 17, portrays a woman in a bikini standing in serene sea waters against a backdrop of lush green cliffs. Her caption, “What are ya’ll still doing in America? This could be 5.30 on a Thursday night for you if you book a freakin’ flight…,” struck a nerve with viewers who accused her of being out of touch with the struggles many Americans face, including the rising cost of living and mounting debt.
Backlash and Criticism: Internet Users Voice Disapproval
The influencer’s attempt to inspire travel received significant backlash, with commenters expressing frustration and disbelief at the apparent lack of awareness regarding the financial challenges many Americans are grappling with. One user sarcastically mentioned cutting back on purchasing eggs due to high prices, while another pointed out the reality of living in crippling debt.
Impactful Responses: “Pause the Recession” and Living Paycheck to Paycheck
Internet users didn’t hold back in their responses, with one commenter humorously suggesting putting the recession on hold to join the influencer in her travels. Others sarcastically thanked Crittenden for advising them to put living paycheck to paycheck on hold. The overall sentiment was one of disbelief at the influencer’s seemingly detached perspective.
Reality Check: Cost of Living Crisis in the US
According to a survey conducted in April 2023 by We Are Social and Statista Q, nearly half of US consumers reported feeling “highly affected” by the cost of living crisis. Crittenden’s post, amidst such economic challenges, serves as a reminder of the importance of influencers being attuned to the realities their followers face and exercising sensitivity in their content creation.
In the age of social media, influencers play a significant role in shaping perceptions, and instances like these emphasize the responsibility they bear in addressing the genuine concerns and struggles of their audience.