Travis Scott drops highly-anticipated single “4×4” with a charitable twist

Travis Scott: La Flame bestows 100% of profits from “4×4” CD sales and his LAFD merch collection straight to the California Wildfire Response Fund.

Travis Scott has finally released his much-anticipated single “4×4” on Friday (Jan. 24), after weeks of build-up.

From teasers on WWE’s Raw to a live debut performance atop Atlanta’s Mercedes-Benz Stadium, the track has made waves even before its official drop.

A Track with a Purpose

In a philanthropic move, Scott announced that 100% of proceeds from the “4×4” CD bundle and the accompanying LAFD merchandise collection will benefit Direct Relief’s California Wildfire Response Fund.

This effort aims to support communities devastated by the Los Angeles County wildfires. Fans can purchase the bundle and merch directly through the Houston native’s website.

Where Fans Have Heard “4×4”

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For those who’ve been tuning into WWE’s Raw, the Tay Keith-produced “4×4” has already served as the show’s official theme song in recent weeks. Scott even made a live appearance at Raw’s Netflix debut in Los Angeles on Jan. 6, where the track’s hype began to build.

Memorable Performances

Earlier this week, Scott performed a snippet of “4×4” during the College Football Playoff National Championship halftime show on Monday, Jan. 20. Performing atop the Mercedes-Benz Stadium in frigid temperatures, he delivered an electrifying performance.

Despite supporting Notre Dame, Scott witnessed the Ohio State Buckeyes claim victory over the Fighting Irish with a 34-23 scoreline, marking their first national championship win since 2014.

Paris Fashion Week and Beyond

Not one to stay in one place, Scott jetted off to Paris Fashion Week shortly after, where he’s been seen turning up at clubs and mingling with stars like Pharrell. At a DJ set in a Parisian nightclub, lucky fans were treated to a preview of another unreleased track, hinting that more music is on the horizon.

A Cultural and Musical Moment

With “4×4,” Travis Scott blends philanthropy, music, and star power, further cementing his status as both an artist and cultural icon. Fans now eagerly await what else La Flame has in store—both musically and on the philanthropic front.