Key Sentence:
- Four game characters change while there is also a collection of IRL outfits.
When Kim Kardashian walked the red carpet, draped in dark grey. At this year’s Met Gala, her gaze was widely discussed – and remembered. One of the social media comparisons made is with unlocked video game characters waiting to be selected.
It turns out that Balenciaga (who dressed and escorted Kim, Balenciaga x Fortnite with Demna Gvasalia’s permission appearing in the same seedy style). Evolved into the metaverse and introduced Balenciaga’s designs to Fortnite including in-game skins and real-life outfits.
This is the first time Fortnite has partnered with a fashion brand, Balenciaga x Fortnite. But not the first time Balenciaga has entered the realm of video games. “Our partnership with Epic didn’t start with Fortnite,” Gvasalia said in a statement. “It started with our first video game, Afterworld, which we created with the help of Unreal Engine to present our fall 2021 collection.
Since then, we’ve continued to draw inspiration from the creativity of the Unreal and Fortnite communities.
So it makes sense to me that we will continue to work together on creating. This authentic Balenciaga vision for Fortnite and a new line of Fortnite outfits for our store. Real’s clothing collection sells several items, including hats, hoods, denim jackets, and maroon, black, and white T-shirts. During the game, players can choose new Balenciaga clothes and accessories, enter the Balenciaga shop, and perform “personalized Balenciaga dances.”
For example, four Fortnite characters will get looks from the previous Balenciaga Doggo collection. With purchased Balenciaga x Fortnite hoods and futuristic sunglasses from the brand. In contrast, Knight will get armored boots from the Fall 2021 collection on top.
To learn more about digital fashion crossovers, check out our feature on the next generation of cyber designers who broadcast fashion on the metaverse.