X has released its comprehensive overview of the most discussed topics throughout 2025, revealing surprising insights into user engagement beyond politics. The data showcases diverse discussions across music, television, sports, and entertainment, highlighting the breadth of conversation happening on the platform among its 500+ million users.
K-pop Dominates Music Conversations
The music category saw impressive engagement numbers, with Stray Kids leading discussions at 45.7 million posts—far surpassing Justin Bieber’s 11.2 million and Cardi B’s 10.1 million mentions. The significant discrepancy underscores K-pop’s massive international audience on X and its dedicated fan communities. This data suggests music discussions represent a substantial portion of platform engagement, with passionate fan bases driving consistent conversation around their favorite artists.
Netflix Shows Generate Millions of Mentions
Television content proved to be a major engagement driver, with Netflix dominating the landscape. “Stranger Things” led with 12.4 million mentions, while “Squid Game” generated 10.9 million posts. The platform anticipates even greater discussion around Stranger Things before year-end with the release of final episodes, indicating how entertainment releases continue to spark organic engagement across X’s user base.
Sports remained traditionally the most discussed topic, with the Premier League alone generating 582.7 million posts. Despite these impressive numbers, X emphasized that individual topic discussions represent only a fraction of the platform’s overall engagement, with sports-related content generating 1.4 trillion impressions annually. The data demonstrates how X serves as a vital hub for real-time discussion across entertainment, sports, and pop culture communities worldwide.