Key Sentence:
- Splashy prints from the rapper’s new advertisement crusade for his cannabis image, Monogram, are accessible in limited amounts for $320.
Back in April, Jay-Z tapped notable music video chief Hype Williams to reproduce the incredible work of photographic artist Slim Aarons for his cannabis organization Monogram’s advertisement crusade, “The Good Life, Redefined.” The photos were such a hit that now the brand has delivered a limited run of prints accessible for buy on the web.
The mission is an advanced contort on Aarons’ work—which portrayed pictures of impressive individuals and socialites during the mid-twentieth century—with cannabis being upfront. An aggregate of eight vignettes from Aarons’ unique assortment—including “Keep Your Cool,” “Desert House Party,” Poolside Glamor,” and “Relaxation and Fashion”— were reshot by Williams and are among the photographs available to be purchased.
A portion of the conspicuous characters highlighted in the pictures incorporates Grammy-selected vocalist Chika, model Slick Woods, culinary threesome Ghetto Gastro, and rapper Curren$y, who are seen enjoying weed at the Twin Palms home (Frank Sinatra’s previous home in Palm Springs, which is presently accessible as an excursion rental!).
The discernment around cannabis has moved a ton since the twentieth century. If you somehow managed to ask my friends and me how we’d characterize easy street today, weed would be a piece of it,” Williams said upon the mission’s delivery. “Regardless of whether we’re smoking to motivate inventiveness or to commend an accomplishment, cannabis has a legitimate spot in cutting edge culture.”
Monogram is just selling ten prints of each photo from the mission through retail stages The Webster and Caliva for $320 each. Be that as it may, you would be wise to dash because the pieces, which are imprinted on top-notch cotton-based printing paper and reach in different sizes, areas of now selling out.