YouTube has rolled out its inaugural 2025 recap feature, providing users with comprehensive insights into the year’s most popular content, trending topics, and top creators on the platform. The feature includes both platform-wide trend summaries and personalized recaps of individual viewing habits, offering users a Spotify Wrapped-style experience for their YouTube journey.
MrBeast Dominates Creator Rankings for Sixth Year
MrBeast claims the top creator position for the sixth consecutive year, joined by rising stars IShowSpeed and CoryxKenshin. IShowSpeed gained prominence through 24/7 livestreams across the country, while CoryxKenshin’s passionate fanbase drove hundreds of thousands of sales for his self-published manga series. These rankings highlight which content creators are successfully resonating with YouTube audiences and offer valuable insights for creators seeking to understand audience preferences.
Diverse Trends Shape 2025 YouTube Culture
The platform’s Culture and Trends team identified several trending topics that saw above-average growth throughout the year, including Squid Game, K-Pop, Demon Hunters, and Labubu. YouTube’s inclusion of podcasts in trend rankings reflects the medium’s growing importance on the platform, with visual accompaniment driving significant audience growth.
All YouTube users can now access their personal 2025 recaps, featuring up to 12 cards highlighting top channels, interests, viewing habit evolution, and personality types based on watched content. The rollout begins in the U.S. before expanding globally, with recaps accessible via homepage or the “You” tab on mobile and desktop devices. This feature enables users to reflect on their digital entertainment preferences throughout 2025.