Pew Research’s latest survey of 5,000 Americans reveals that YouTube and Facebook continue to dominate the social media landscape, with each platform maintaining strong user engagement. The report indicates that 71% of respondents regularly use Facebook, while YouTube remains equally popular among U.S. users. These findings provide valuable insights into which apps Americans prioritize in their daily digital routines.
Rising Competitors Challenge Social Media Giants
The data shows notable growth among emerging platforms. TikTok, WhatsApp, and Reddit have all experienced increased adoption rates among U.S. users in recent months. Notably, Threads, Meta’s Twitter alternative, has entered Pew’s tracking for the first time, with approximately 8% of respondents now using the platform compared to 4% who use Bluesky. Meanwhile, X maintains a presence with 21% usage rates, though observers note the platform has seemingly lost ground to newer competitors.
Generational Differences Shape Platform Preference
Usage patterns vary significantly across age groups, with younger users gravitating toward different platforms. Among younger demographics, Instagram, Snapchat, and TikTok lead the way, suggesting that age remains a critical factor in platform selection. The research also breaks down usage by gender, political affiliation, and ethnicity, revealing distinct preferences across demographic segments.
While Pew’s survey measures whether Americans “ever use” these apps rather than time spent on each platform, it provides a valuable general indicator of social media trends. The findings underscore Facebook’s enduring relevance despite competition from newer platforms, particularly through increased Reels integration, while highlighting TikTok’s rapid rise in mainstream adoption among American users.