YouTube is changing how it recommends Shorts, putting a sharper focus on original content. The update to the platform’s recommendation systems, announced this week, is meant to give creators who make their own videos a better chance to grow, while reducing the visibility of aggregator accounts that mainly repost other people’s work.
According to YouTube, the change is intended to improve the Shorts experience for viewers and ensure original publishers have the best chance to succeed. The company said it fits with its existing spam policy, which discourages reposting material without adding something new, such as commentary, educational value, or distinctive editing.
What Happens to Aggregator Channels
Channels identified as primarily aggregating or re-uploading other creators’ videos without significant changes will likely see less distribution in the Shorts feed, YouTube said. Creators who use clips from others are advised to add real value through their own commentary, unique edits, or storytelling.
YouTube clarified that resharing and quoting content remains a relevant format that can contribute to broader discussions. The key, it said, is to bring a distinct point of view rather than simply passing along someone else’s work.
Instagram Is Moving in the Same Direction
YouTube is not alone in this approach. In April, Instagram announced it would stop recommending content from aggregator accounts across its discovery surfaces. Instagram head Adam Mosseri recently said the reach of original content on the app has increased significantly since that change was introduced.
For creators and brands, the direction across major platforms is becoming clear: originality is being rewarded with distribution. Accounts built on reposting may need to rethink their strategy, either by adding meaningful commentary and editing or by shifting toward producing their own material. As YouTube rolls out the update, creators will be watching closely to see how Shorts reach changes in the coming weeks.