For A Style-Inspired Picture Project, FARFETCH Leans Into A Pop Culture Icon.
Key Sentence:
- Selected art imagines that FKA Twigs, Tyler Mitchell, and Carl Gerges, backed by Antwaun Sargent.
- Examine the legendary Magnum Photos archive as part of a global project to rethink the way we find fashion inspiration.
Archival photography is a long and far-reaching lens of style, subculture, and social temperature – from Peter Marlowe’s busy documentary. About the Notting Hill Carnival in the 1970s to Richard Calwar’s arrest as a sweaty, sweaty, shirtless jazz musician in Downtown New York Park. FARFETCH An ambitious new international photography project by FARFETCH has been launched that reflects, celebrates and advances. How images and iconography from the past inspire fashion and style today.
The luxury destination for modern fashion announces The Art of Choice, a new global photo experience with IRL and URL activation.
As part of the campaign, FKA branch pop culture personalities and contemporary writers Tyler Mitchell. And Carl Gerges, with the support of curator and artist Antwaun Sargent, created an extensive photo series from the Magnum Photos archive with photos by Eve Arnold, Ernest Cole, Bruno Barbie, Chris Steele-Perkins and Herbert Liszt.
The images transcend 20th-century culture, community, and style – avant-pop singer FKA twigs snap from her favorite London. Acclaimed photographer Tyler Mitchell from New York, and architect and musician Carl Gerges screens his Ode to Dubai. “When you look at pictures from the past, you see links to the present. And that can be very inspiring, especially as an artist.
Life is all about healing the things you love, and that make you happy,” says Twigs.
“Fashion has been a way of expressing people for hundreds of years,” says Mitchell. “This project, the pictures, and the clothes people wear in it is a FARFETCH continuation of that. The images I have selected represent New York’s leisure, freedom, expression, and love and are an integral part of my idea of this city.”
expressing people for hundreds of years,” says Mitchell. “This project, the pictures, and the clothes people wear in it is a continuation of that. The images I have selected represent New York’s leisure, freedom, expression, and love and are an integral part of my idea of this city.”
The Art of Choice also brings makeshift street art installations in London, Dubai, and New York. While digital projects in Berlin, Paris, Mexico City, Moscow, Seoul, Shanghai. And Tokyo through the FARFETCH community and their Instagram accounts. “The art of choice is a fun and inspiring way to revisit the image of people and timeless styles to inspire today’s fashion. And bring this concept of endless choice to live,” said Holly Rodgers, CEO of FARFETCH.
The photographers presented are some of the most famous in the world.
The interplay between hyperlocal presence and universal themes, artistic perspectives, and social storytelling. Underpinned by digital thinking, reflects a time that calls for new forms of communication. FARFETCH is all about empowering different perspectives on fashion – and we hope this simple act is a small way to celebrate.”