Reddit is rapidly establishing itself as a must-use platform for consumer packaged goods (CPG) marketers, with new data revealing significant advantages for brands that invest in Reddit advertising. A report published by Reddit, in partnership with Attain, highlights growing shopping activity on the platform and its strong returns for CPG advertisers.
Shopping Conversations Are Surging
The platform recorded a 40% year-over-year increase in high-intent shopping conversations, with over 3.1 billion grocery-related discussions taking place in the U.S. alone over a recent six-month period. Shoppers are turning to Reddit’s subreddit communities to crowdsource genuine opinions on everything from beverages to pet food, making it a powerful touchpoint in the consumer discovery journey.
This behavioral shift creates a timely opportunity for brands to engage consumers precisely when purchase intent is highest, embedding themselves into organic conversations that drive real buying decisions.
Stronger Returns Across Every CPG Category
The Reddit-Attain report found that Reddit shoppers generate meaningfully higher lifetime value over a five-year period compared to non-Reddit shoppers — 15% more in beverages, 14% in food, and 17% in personal care and beauty. Reddit users also outspend non-users by 22% on pet products, 17% on food, and 12% on beauty items.
A separate Circana study reinforced these findings, showing Reddit delivers 1.5x higher return on ad spend for CPG advertisers compared to other social platforms across the U.S. and Western Europe.
For CPG marketers looking to drive both immediate conversions and long-term customer value, Reddit’s data makes a compelling case for prioritizing the platform as a core component of their digital advertising strategy.