X’s audience in the European Union has shrunk again, according to the platform’s newest disclosure under the EU’s Digital Services Act (DSA). Large online platforms are required to publish these reports twice a year, covering active user counts, content moderation, staffing, and government data requests. X’s latest figures show a continued, if modest, slide in EU users, extending a pattern that began in November 2023, roughly a year after Elon Musk bought the company.
A Pattern of Decline Since 2023
The platform briefly regained ground in the first half of 2025, but usage fell about 15% in the EU during the second half of that year and has stayed flat into 2026 — despite public claims from Musk and X staff of record engagement. Outside estimates back this up: third-party tracking firm SimilarWeb reported roughly 302 million mobile active users and 123.7 million daily users as of June 2026, numbers far below the 550 million monthly users X cited in a recent SpaceX investor disclosure.
Revenue Also Under Pressure
Ad revenue tells a similar story. SpaceX’s Q2 2026 update put X’s ad income at $367 million for the quarter and $710 million for the first half of the year — an 18.4% year-over-year decline. Compared with pre-Musk-era 2022, when Twitter generated about $2.2 billion in first-half ad revenue, that marks a roughly 70% collapse. Subscription revenue offers a brighter spot, with an estimated $1 billion annual run rate, though that reportedly represents only a small fraction of total users. With X now feeding data into Musk’s xAI ventures, the platform’s shrinking audience may matter less financially than it once did — but sustaining that data pipeline still depends on keeping users around.