Posting 11+ Times Weekly Doubles TikTok Views, Study Finds

Brands seeking better TikTok performance should significantly increase their posting frequency, according to new research from Buffer analyzing over 11 million uploads from 150,000 accounts.

The comprehensive study reveals that posting frequency directly impacts visibility on TikTok, with the platform’s algorithm favoring consistent activity. Accounts posting 2-5 times weekly see a 17% boost in average views per post, while those posting more than 11 times weekly experience double the performance rate.

The Algorithm Rewards Volume

Buffer’s analysis suggests the relationship between frequency and views stems from increased opportunities for viral success. While not every post will achieve massive reach, higher posting volume increases the likelihood that at least one video will break through, subsequently raising overall average performance metrics.

The research challenges conventional wisdom about content quality versus quantity. “Posting more frequently doesn’t necessarily raise the floor, but it does raise the ceiling,” Buffer researchers noted, indicating that consistent posting expands potential reach rather than guaranteeing success for every individual video.

Practical Implications for Marketers

For marketing teams, producing 11+ TikToks weekly may seem daunting, but the data presents a clear performance advantage. The rise of AI content generation tools and text-to-video platforms potentially makes this volume more achievable than ever before.

However, brands must balance quantity with authenticity. While leveraging trending formats and viral templates can supplement output, the data emphasizes that increased posting frequency itself drives algorithmic favorability and audience building over time, making volume a critical component of TikTok marketing strategy in 2025.