Dubai Influencer Renee Farah Reflects on Success in the Beauty Industry
Dubai-based fashion and beauty influencer, Renee Farah, reflects on her rise in the industry and the impact of social media on her life
As part of the WE ARE DXB campaign, in collaboration with Levi’s newest flagship store at The Dubai Mall, Renee Farah shares insights into her daily life as a beauty influencer, the thriving social media market in the UAE, and the opportunities the region has provided.
A Day in the Life of a Beauty Influencer
Farah describes the daily life of a beauty influencer as both normal and eventful. Like everyone else, influencers experience ups and downs, handle regular responsibilities, and balance work and family commitments. However, being part of the beauty industry involves attending brand events, participating in shoots for local and regional campaigns, and consistently creating content for social media.
Thriving Social Media Market in the UAE
According to Farah, the UAE, and the region in general, boasts one of the most thriving markets for social media. Influencers and celebrities from around the world flock to the UAE for exposure and business opportunities. With the UAE serving as a hub for many brands in the region, it adds a unique dimension to the social media landscape. Farah credits much of her success to the numerous opportunities she found in the UAE.
The Impact of Social Media on Farah’s Life
Farah reflects on being one of the early adopters of social media in the region. Initially viewing it as an extension of her work as a TV anchor, she witnessed her follower base grow, attracting more brands, particularly in fashion and beauty. Social media allowed her to reach a broader audience beyond traditional television. It became a significant part of her identity and career, providing a platform to control her narrative and guide her career in a direction aligned with her passions.
Advice for Aspiring Social Media Influencers
Farah’s advice to those aspiring to enter the world of social media is to be authentic, share their passions, and stay true to themselves and their values. She emphasizes the importance of being real and using social media as a platform to showcase one’s genuine self, interests, and opinions.
Inspirations in the Social Media Landscape
Farah draws inspiration from numerous women who have made a mark on social media. She admires creators who have transformed and elevated the content found on social media. Additionally, she finds inspiration in ordinary people sharing their stories, struggles, joys, and normalizing various human experiences, bringing relatability to the audience.