Instagram Tests Reels as Default Opening Screen in India

Instagram has launched a significant interface experiment in India, allowing users to open the app directly to the Reels feed rather than the traditional static post display. The test marks a notable departure from Instagram’s original photo-sharing roots as the platform continues evolving toward video-first content.

Reels Driving Instagram’s Growth

Instagram chief Adam Mosseri confirmed that Reels and direct messages have been the primary drivers of growth in recent years. The experiment makes Reels and DMs the first two tabs users encounter, though the feature remains optional and users can revert to the original layout anytime.

The data supports this strategic shift. Meta recently reported that overall video watch time on Instagram has increased 20% year-over-year, with Reels now accounting for 50% of all time spent in the app. The new UI maintains familiarity while emphasizing short-form video content—tapping the first post expands to the full-screen, scrollable Reels experience users know from TikTok-style browsing.

Following User Behavior Patterns

This move reflects Instagram’s data-driven approach to platform development. While some users may prefer chronological feeds and less algorithmic curation, engagement metrics consistently show that algorithm-optimized content performs better at retaining user attention and driving interaction.

The test currently remains limited to select users in India, and Instagram has emphasized that photos from followed accounts still appear in the home tab. Instagram’s recently launched iPad app also defaults to Reels upon opening, suggesting this direction may expand globally if the Indian test proves successful. The platform continues prioritizing formats that align with current user behavior over traditional posting methods.