Pinterest Reveals Five Trending Colors for 2026 Marketing

Pinterest has unveiled its 2026 color predictions, offering marketers valuable insights into the hues expected to dominate social feeds and drive engagement throughout the year. The findings come from analyzing search and engagement trends across the platform, identifying five colors poised to capture user attention and spark emotional resonance.

The Five Colors Leading 2026

Pinterest’s curated palette includes Cool Blue, Jade, Plum Noir, Wasabi, and Persimmon. According to the platform, each color carries distinct energy and messaging potential. Persimmon represents unfiltered joy, while Wasabi embodies bold defiance. Plum Noir brings powerful mystery, Jade offers serenity, and Cool Blue provides fresh focus. This selection reflects what Pinterest describes as “bold, imaginative detours”—experiences and aesthetics designed to spark emotion, provide escape, and support grounded optimism.

Leveraging Color Trends in Your Strategy

The comprehensive 13-page “Pinterest Palette” report includes detailed overviews, related search data, and save activity metrics for each highlighted tone. For brands maintaining consistent color schemes, these trends may inform accent colors or seasonal campaigns. By strategically incorporating Pinterest’s trending colors into promotions, marketers can enhance discovery behavior and create more engaging, emotionally resonant content.

While brand consistency remains important, the report suggests that subtle integration of these trending colors could amplify campaign performance. The analysis demonstrates how color psychology continues to influence consumer behavior and content engagement on social platforms.

Pinterest’s 2026 palette report serves as a practical tool for marketers looking to align their visual strategies with user preferences and trending aesthetics, ultimately supporting more effective promotional campaigns throughout the year.