Instagram Edits App Unveils Halloween Features and Creator Tools

Instagram has expanded its Edits video editing application with a comprehensive update featuring new customization options, seasonal sound effects, and professional tools designed to help creators secure brand partnerships.

Enhanced Text Customization with Exclusive Fonts

The update introduces multiple text display options, headlined by a custom font collaboration with K-pop artist Jennie. The exclusive “ZEN SERIF” font combines typography with colors, animations, and effects, offering creators distinctive styling choices for their video content. This addition expands Edits’ creative toolkit, allowing users to align their text presentations with their unique artistic vision.

Instagram continues delivering on its commitment to regular Edits updates, positioning the app as a more valuable resource for content creators. The platform has added over 250 new sound effects, including Halloween-themed audio options perfect for seasonal content. Additionally, creators can now save custom colors by hexcode, ensuring brand consistency across multiple projects.

New Media Kit Feature Streamlines Brand Collaborations

Perhaps most significantly for professional creators, Edits now includes a media kit functionality that generates formalized PDF reports showcasing account and Reels performance metrics. This feature mirrors similar tools recently expanded by YouTube, enabling creators to present engagement data and key performance statistics when pitching to potential brand partners.

The app remains free to access, though Instagram has previously indicated that paid features may eventually be introduced, particularly as more AI-powered tools are integrated. For now, the regular updates make Edits an increasingly compelling option for creators looking to enhance their video production workflow.